Want to provide insights that make a difference? As Trade Marketing Specialist, you'll have the freedom to influence decisions driving sales and market share across a global customer portfolio.
Trade Marketing Specialist
Competitive Salary & excellent benefits package
Working with a wealth of customer and market data, you'll make our marketing initiatives more effective than ever. You'll provide clarity about customer and consumer behaviours. You'll understand our current performance - and see how it could be improved. Your insight and analysis will ensure we make fact-based decisions to improve our market share and position.
And you'll help us create and develop new business opportunities.
The role will focus on the following activities:
- identify and implement Category Management projects with the local teams (shopper-based placement and assortment recommendations, promotions and pricing analysis)
- providing customer and category analysis and strategic frame work to define the categories the key customer teams should focus on
- providing customer insight to the Marketing team in order to better define our category and brand strategies
- Management of operational 4P strategy for the portfolio: e.g. portfolio promo calendar by channel and customer, forecast, track and analysis by clients, identification of gaps and action plan on brand assortment by client, management of changes and feedback on shopper experience (pricing, placement and presence being other)
- Proactive impact in building NPD local launch plot, from forward planning and presentation to follow up and proposed solutions on possible weaknesses on target achievement.
Master's degree in economics, Business Administration or Engineering
At least 3-4 years of experience in trade marketing and/or customer management in a fast-moving consumer goods company; it will be considered a plus a Sales/Store Key Account experience.
Good Sales knowledge and understanding of retail practice.
Advanced knowledge of Excel.
Fluency in Italian and English.
You'll succeed because…
…you love working with data and using it to influence decisions. You know the challenges of the consumer goods sector. You're able to translate raw statistics into compelling sales stories. With a close attention to detail, you're highly analytical and excel in a fast-paced environment. Crucially, you're also a great communicator, able to get your ideas across to a wider audience.
You'll love it because…
…you'll get to make an impact like never before. You'll be responsible for your own projects - we can't wait to listen to your ideas. The products you help us get out there will make people's lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.
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