Digital Data Analyst (WD60)

Digital Data Analyst (WD60)

22 mag
Sky Italia
Milano Provincia

22 mag

Sky Italia

Milano Provincia

Sky Italia is looking for a highly motivated Digital Data Analyst to play a key role in leading and managing analysis and insights. The candidate must have proven experience in turning digital data into actionable results to improve overall customer experience, optimize business processes, focusing on content, adv and social activities, integrate data and drive target marketing programs. The Data Analyst must also be able to partner with internal web development and engineering teams, along with external vendors, to improve and scale Sky websites and online acquisition.

Primary Responsibilities:

- Design, develop, execute, and analyze experiments and studies to improve overall user experience, including editorial, social,

advertising, landing pages, download and purchase flows, etc.

- Manipulate, analyse and combine data from different sources like websites, apps, SEO, SEM, social, UX etc to give valuable insights through tactical and strategical analysis

- Follow and supervise the activities of data collection in order to extend touchpoint tracking to enrich user profile

- Use/Implement tools to process, visualize and analyze data for insights

- Consult with business and technology teams to understand their objectives and formulate testing programs to support business and product plans

Desired Skills & Experience

- 1+ years of experience in quantitative research and analysis

- Proven experience with digital analytics tools such as Adobe Analytics, Google Analytics, Search Console, Facebook/TW/IG insights and listening tools, Tableau, Advertising Platforms, UX and testing platforms

- Demonstrated English proficiency

Nice to have

- AdForm

-  DoubleClick



- Google Ads

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