CV-042 Food Market&Prod. Mgr Adriatic

CV-042 Food Market&Prod. Mgr Adriatic

14 ott
Firenze Provincia

14 ott


Firenze Provincia

Food Product & Market Manager Adriatic (flexible location)

BioMérieux, a world leader in in vitro diagnostics, is looking for an ambitious and energetic Food Product & Market Manager Adriatic. We look for candidates whose motivation is to invest in themselves, in the projects of the future, and to join a great team.

About bioMérieux:

Pioneering Diagnostics

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux is present in 44 countries and serves more than 160 countries with the support of a large network of distributors. In 2019, revenues reached €2.7 billion, with over 90% of sales outside of France. bioMérieux provides diagnostic solutions (systems, reagents, software and services)

which determine the source of disease and contamination to improve patient health and ensure consumer safety. Its products are mainly used for diagnosing infectious diseases. They are also used for detecting microorganisms in agri-food, pharmaceutical and cosmetic products.


The Product and Market Manager is responsible for the product planning and execution throughout the product lifecycle, including, gathering and prioritizing product and customer requirements/needs, defining the product vision and working with sales and support to ensure revenue and customer satisfaction goals are met. The Market mission is to define sales


Responsibility for Adriatic zone for budget achievement for Industry Food product lines.

- Member of Marketing community, the product and Market manager will have to analyze the market (market structure, potential, trend, growth opportunities, future demands,…) and the competition (activities, structure, people, approach) Build & Consolidate local Market data & Customer insights (Food market data, competitors, regulation…).

- Discover customer needs (listen to them) and be able to deliver a strategical approach accordingly

Segmentation of market categories (According to Marketing Excellence Plan – or equivalent) and positioning

Action plan and Metrics their impact on sales

Work closely to sales team in order to fit strategy to market reality

- Accountable of the product lifecycle and animation

Define the commercial product strategies and roadmap according to corporate guidelines

Adapt the corporate strategies to the local market (implementing the launch of new product and take care of discontinuation and their impact)

Prepare forecast of products and update price list

Animate product and marketing sessions during sales meeting

- Manage workshops, symposiums, market research and promotional activities and monitor their follow up and impact

- Manage external communication and contacts with opinion leaders, market segment associations and Strategic Accounts. Be in contact with Global Marketing

- Close relationship with Industry Department and transversal functions (Applications, Sales, Supply chain, Quality, Finance, Service Engineers, Sales Administration)


- Degree in biological sciences or similar (e.g. pharmacy, chemical)

- Clear understanding of Food industrial process

- Sales background is a plus

- Biology or laboratory background is a plus

- 5+ years’ experience made in company supplying to Food industries

- Strong knowledge on analytical marketing, Strategic marketing and operational marketing

- Competences on marketing tools (web marketing, e-blasting, e-marketing,…) and use of CRM

- Excellent written and verbal skills

- Excellent teamwork skills and customer oriented

- Must be able to travel at local or international level

- Fluent in Italian and English

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