Marketing Manager Sauces
Barilla G. e R. Fratelli is looking for a Marketing Manager for the Sauces category, to join the Marketing Global Meal Solutions team, based in Parma. The role will report to the Marketing Director, Global Sauces and Food Service.
A pivotal role, to transform the sauces business: evolve brand perception, accelerate growth & strengthen category leadership. Ensure the development and implementation of the global sauce strategy and innovation program, driving sauce innovation projects, in coordination with the regional marketing teams and the cross-functional teams
- Lead global sauces innovation & renovation projects and coordinate cross-functional teams (R&D;, Supply Chain, MRU, Finance) through the Innovation funnel (P&G; funnel), collecting relevant data and information about competition, preparing documentation required for P&G; Meetings, taking part to product development activities (tasting, etc.), working with finance on developing business cases, coordinating operative meetings with technical teams and regularly getting in contact with Regions for updates on projects progress, in order to produce quality data and analysis for projects gates;
- Contribute to the definition of the global sauce range architecture and to the optimization of the sauce portfolio by performing marketing intelligence activities, collecting inputs from regions & functions, analysing performance reviews and volumes and consolidating data in order to have a clear understanding of the competitive scenario and the roles of the brands;
- Support the manager in ensuring the global sauce strategy definition & innovation portfolio execution, performing competitive analysis, store check and website analysis, identifying opportunities and trends, benchmarking, monitoring competitors and running swot analysis in order to provide relevant inputs and support the generation of the strategy;
- Lead development of packaging label/designs & communication materials to support new product launch toolkits, in accordance with guidelines defined by Communication & Equity. Input marketing needs for technical pack evolutions, in partnership with packaging.
- Drive consumers’ understanding always fresh and up-to-date, acting as a “window on the world”, constantly watching and following the evolution of society, trends, lifestyles, anticipating incoming consumers’ needs that would fuel new concept ideation and development, collecting & channeling inputs to innovation strategy;
- Act as a business partner for the Regional Marketing Teams, identifying synergies and optimize the innovation opportunities across regions and categories.
- Master of Science in Marketing/Economics or equivalent;
- 7+ years of work experience in Marketing (Branding &/or Innovation roles & FMCG experience will be a plus)
- Strong in innovation project management and concept development;
- Excellent communication, networking and interpersonal skills; stakeholder management and ability to lead cross-functional teams;
- Agile mindset, problem-solving;
- Planning and organization, ability to prioritize activities;
- Team work attitude;
- Fluency in English is a must; a good knowledge of Italian will be a plus.
- Very good knowledge of MS Office tools.
Expected starting date: January 2021
Full time, Permanent Contract
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