GUCCI EMEAR Media Planner | L-065

GUCCI EMEAR Media Planner | L-065

09 gen
Milano Provincia

09 gen


Milano Provincia


Role Mission

The Media Planner will be part of the EMEAR media team and he/she will run and oversee the media strategy for the markets he/she will have direct responsibility, within the region Continental Europe, Middle East and Russia.

He/she will analyze and implement the best distribution of advertising investments on different communication channels (50% Digital media, 50% Traditional media) with a cross category approach (fashion, eyewear, watches and jewelry).

Job Description

How you will contribute (Key Accountabilities)

With a global scope and cross-category overview, key activities include:

- Planning, evaluation of advertising spaces and definition of Regional media strategies

- Processing of online (display including programmatic, native projects and paid social) and offline media plans (print and OOH)

- ROI analysis of online and offline media plans

- Market and competitors’ analysis in terms of media investments and environment overview

- EMEAR media agencies coordination

- Liaising with Media Owners for planning purposes

Things that should be in your background

- Degree in Marketing, Communications or relevant discipline

- Minimum 3 years of relevant experience as Media Planner in fashion/luxury context or media agencies

- Offline and online planning skills

- Relevant experience on both offline and online media

- Fluent in Italian and English, other languages are a plus

Other attributes that will help you in this role

- Familiarity with local media environments could be a plus

- Excellent presentation and negotiation skills

- Passion for Gucci, the fashion and luxury industries and Communications

- Flexibility and multitask skills

- Global mindset

- Good knowledge of Microsoft Office and IT skills

- Excellent interpersonal skills

- Strong ability to communicate

- Organized, open-minded, proactive

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