Senior Brand Manager - Prestige Brands [X426]

Senior Brand Manager - Prestige Brands [X426]

28 ago

28 ago



Role scope

The Prestige brands at Pernod Ricard Italia already counts for >25% of the total Company’s growth becoming one of the key pillars for our PRI growth strategy.

The person in the SBM Prestige role will manage our portfolio of Prestige Brands, which, by the way, contains two of our Company’s growth relays: MONKEY 47 and ITALICUS.

Due to the importance of the role, the SBM Prestige reports directly to the CMO – Southern Europe, being responsible for the development and implementation of our PRESTIGE BRANDS’ marketing strategy and plans. He/she will support our Prestige Growth Relays by launching new Prestige Brands & Innovations and executing the brands’ communication,

events and activations for the brands in the Italian market. He/she will work in partnership with the Head of the Digital Center of Excellence, Trade/Commercial Prestige team and 3rd party agencies.

SBM Prestige will lead a team of two resources: 1 Prestige Brand Ambassador and 1 Prestige Brand Management Intern.

Main Activities

Strategy & Planning: 35%

- Ensure a complete understanding of the brands and its core consumers;

- Lead the strategic plans (Brand Plans, Strat Plans, etc..);

- Ensure a clear plan prioritizing channels (sub-channel) and regions (cities) with specific DVA (Distribution, visibility, activation) guidelines;

- Create local programs in line with Global initiatives;

- Decide on insight needs/requests and coordinate with Consumer Insights Specialist;

- Lead the Communication/Digital strategies for the brands in coordination with the Digital COE;

- Develop a clear promotional plan with Trade Marketing team;

Coordination: 60%

- Align with Commercial/Trade Marketing team on the WOW for channel activities;

- Drive the strategic execution of the Mktg plans through the Prestige channels;

- Act as primary day-to-day contact for relevant Brand Owners and Trade marketing/Commercial team;

- Ensure timely and correct execution of Trade Marketing activities as defined in promotional plans;

- Champion BO initiatives to improve activation of the strategy;

- Lead WOW with the digital COE team when needing assistance with Media, PR, Influencer, Digital or Events support;

- Select and manage the Creative agencies;

- Track and monitor effectiveness of key activities;

- Own the Mktg A&P; process;

Execution: 5%

- Assure Prestige Brand Ambassador and Brand Management Intern will follow the plans and delivering vs planned, always being responsible for developing their careers.

Requirements & skills

- Knowledge of levers regarding media and 360° communication;

- Digital mindset;

- Knowledge of consumer studies,

panels and analysis tools (qualitative as well as quantitative);

- Proactivity and curiosity;

- Strong analysis skills;

- Ability to pilot a project from its brief to its execution;

- Capacity to pilot brand P&L;

- Good communication and presentation skills;

- Great conviviality Team Player;

- Excellent people management and coordination skills;

- Excellent interpersonal and mediation skills related to the management of relationships with Brand Owners and stakeholders;

Education & profile

- Bachelor’s Degree or Master of Science in relevant area: Marketing, Economics or Business Management;

- 4+ years of experience in marketing field;

- Previous experience within an international firm and/or in a multinational company;

- Previous experience in Consumer Goods,

Food & Beverages or Wine & Spirit industry will be considered a plus;

- Availability to travel within Italy and abroad;

- Fluent in both Italian and English.

Job Posting End Date:


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