Product Marketing Manager (Bologna)

Product Marketing Manager (Bologna)

16 mag
|
Datalogic
|
Bologna

16 mag

Datalogic

Bologna

Job Description

Tutti i candidati sono invitati a leggere attentamente la seguente descrizione del lavoro e le relative informazioni prima di candidarsi.

The Product Manager owns the end-to-end success of the product—from vision and business case definition through development, launch, and lifecycle management. Acting as a mini-CEO, the PM ensures strategic alignment, cross-functional coordination, and sustainable business performance.

Key Responsibilities

-

- Product Strategy & Portfolio

- Define product vision, strategy, and roadmap aligned with company priorities and market evolution.

- Ensure strong portfolio positioning and clear contribution to application domain development.

- Translate customer needs into clear product concepts and requirements.

- Market & Customer Insight

- Lead market and competitive analysis, including benchmarking by application.

- Drive structured Voice of Customer initiatives and early adopter engagement to validate concepts and refine messaging.

- Positioning, Pricing & Business Case

- Define value proposition, differentiation, and pricing strategy by segment and geography.





- Own and continuously update segmented business cases, ensuring cross-functional alignment and realistic execution plans across stage gates (CP1–CP7).

- Monitor account planning in collaboration with Sales.

- Go-To-Market Execution

- Define and support GTM strategy in partnership with Product Marketing Manager, ensuring product readiness and consistent positioning.

- Guide product presence at tradeshows and key customer engagements.

- Performance & Lifecycle Management

- Monitor product KPIs and drive corrective actions.

- Optimize lifecycle (cost, platform leverage, phase‑out).

- Lead sales planning and demand forecasting in coordination with Sales and Supply Chain.

Requirements

-

- Education: Master’s degree in Economics, Engineering, or a related discipline (or equivalent qualification).

- Languages: Italian, English fluent.

- Experience: 4/5 years of experience as Product Manager in B2B preferably in Tech industry. xlwpduy Previous experiences in international company and markets.

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📌 Product Marketing Manager (Bologna)
🏢 Datalogic
📍 Bologna

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