ppPioneer of online flash sales since 2001 and key player in European e-commerce, bVeepee /b collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries. /p pAs Senior CRM Project Manager for Personalized Promotions Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club). /p h3You own two interconnected mandates : /h3 p1/ Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners. /p p2/ Lead the CRM workstream of the Wallet Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet. /p pYou operate at the intersection of CRM strategy, product development and data. You influence without direct authority, acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams). /p pYou are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance. /p h3Tasks /h3 h3Promotional Budget Strategy ROI Optimisation /h3 ul liOwn the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation. /li liDefine well-framed and scoped problems, linked to concrete business OKRs, based on evidence (expertise, data, feedback, etc.), and define functional features to answer these problems. /li liLead the execution with contribution of tech, data and operational teams /li liDefine the right promotional mechanics for the right moment: welcome offers, cashback, brand-funded vouchers, targeted incentives,



win-back promos. /li liBuild and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage, and by funding source (Veepee vs. brand partners). /li liIdentify optimisation levers and challenge the status quo — push toward more targeted, more personalised and more cost-efficient promotional strategies. /li liWork closely with our CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics. /li /ul h3Wallet Promotional Products — CRM Product Owner /h3 ul liAct as the CRM lead on the Wallet Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members. /li liTranslate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team. /li liDefine and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops — this is a blank page and yours to write. /li liContribute actively to the product roadmap: challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint. /li liCoordinate with our Head of CRM Engagement Conversion and our Head of CRM Traffic Recruitment to ensure promotional mechanics are consistently integrated into lifecycle journeys and traffic plans. /li liMonitor the live rollout of product-specific promotions (currently in test) and drive the scaling strategy across markets. /li /ul h3Cross-functional Influence Alignment /h3 ul liServe as the single point of contact for promotional topics within the CRM team and toward external stakeholders (Finance, Brand Partnerships, Product, Tech).



/li liParticipate in CRM leadership discussions and contribute to the CRM team's collective roadmap — promotional levers are a shared enabler across all lifecycle strategies. /li liDocument everything: strategy, decisions, test results, roadmap contributions. Documentation is a deliverable, not an afterthought. /li /ul h3MUST HAVE skills /h3 ul li7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy — ideally in e-commerce or retail. /li liProven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact. /li liStrong analytical profile: comfortable with performance data, A/B testing frameworks and KPI-driven decision making. /li liExperience working at the intersection of marketing and product: able to translate business needs into product requirements and engage credibly with PM and Tech teams. /li liExcellent cross-functional collaboration skills — you influence, align and drive without hierarchical authority. /li liStructured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time. /li liFluent in English (working language). French is a strong plus. /li /ul h3NICE TO HAVE skills /h3 ul liExperience designing loyalty or gamification mechanics (even if called something else). /li liFamiliarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent). /li liExperience in a B2B2C or marketplace environment. /li liKnowledge of brand co-funding / trade marketing mechanics. /li /ul h3BENEFITS /h3 ul liVariable premio /li liThe dynamic and creative environment within international teams /li liThe variety of self-education courses on our e-learning platform /li liParticipation in meetups and conferences locally and internationally /li liFlexible Office with up to 2 days at home /li liHealth insurance /li /ul h3RECRUITMENT PROCESS /h3 ul liHR interview /li liManager interview /li /ul pDepartment: Marketing /p /p #J-18808-Ljbffr

📌 Senior CRM Project Manager - Promotional Marketing (Milano)
🏢 Veepee
📍 Milano