Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
- Define AI Transformation Strategy & Portfolio Direction (Global Value + Governance)

Own the enterprise AI direction, ensuring alignment to business objectives and long-term growth.
Key Accountabilities
- Define and lead the Company’s AI transformation strategy and global AI product vision, aligned to business priorities and functional value pools.
- Build and steer the enterprise AI portfolio (platform capabilities + reusable components + scaled products),



including investment logic and sequencing.
- Establish governance, standards and decision rights (ethical AI, risk appetite, lifecycle controls) to scale safely and consistently.
- Maintain a technology and market radar (emerging trends, best practices), translating insights into actionable opportunities for innovation and competitive advantage.
- Own Use Case Scaling, Value Realization & Adoption

Ensure high-value use cases deliver measurable impact and scale across functions and geographies.
Key Accountabilities
- Identify, evaluate, prioritize and scale high-value AI use cases across core functions (e.g., Operations, Marketing, Sales, HR), ensuring global scalability.
- Define KPIs/OKRs and value-tracking models, monitoring impact on efficiency, revenue growth, customer value, and user adoption.
- Shape product outcomes and requirements at the right altitude (user journeys, process/operating model

📌 Global AI Director (Italia)
🏢 Campari Group
📍 Italia