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The Position
Within the Haematology Integrated Squad, reporting to the Haematology Integrated Strategy Lead (ISL) of Roche Pharma Italy, you will lead product/indication strategy and initiatives, in constant collaboration with the marketing team, squad members and International teams, while sensing external ecosystems.
Key Responsibilities
- Develop and Execute Brand Strategy: Define the long-term vision, mission, positioning, and value proposition of the brand to drive business growth;
- Developing the brand plan and drives its tactical implementation, being customer centric and striving for excellence;
- Creating value with projects,
campaigns and materials, evolving from promoting medicines towards much more partnering, innovating and leading;
- Leveraging omni-channel approaches and digital assets to deliver brand support and value-offerings;
- Sharing knowledge and leverages information both at local level and within the network;
- Together with the internal and external stakeholders, developing robust assumptions for market development and brand forecast;
- Performance Analysis: Use data and analytics to evaluate the effectiveness of brand campaigns and strategies, making data-driven recommendations for continuous improvement
Required Skills
- Teamwork;
- Brand Strategy;
- Customer Experience Management;
- Data Analysis;
- Creativity and Innovation
KEY COMPETENCIES
- Strong communication skills;
- Creative and collaborative mindset;
- Analytical skills;
- Leadership and accountability;
- Able to adapt qui
📌 Brand Leader Haematology (Italia)
🏢 Roche
📍 Italia