Overview

SodaStream, a PepsiCo company
At SodaStream, we don’t just work - we create, innovate, and make things sparkle
As leaders in our category, we transform still water into sparkling water, sparkling water into soda, and ideas into success. Every day is an opportunity to reinvent how people enjoy their beverages.
As part of PepsiCo, SodaStream benefits from a strong global footprint. Within this, the South Europe Cluster brings together France, Italy, and Iberia (Spain & Portugal), combining diverse markets, talents, and perspectives to drive sustainable growth.
At SodaStream, we thrive on optimism, energy, initiative, excellence in execution, and strong team spirit.
More than ever, we are committed to reducing single-use plastic and driving meaningful change in the way beverages are consumed.
We value people who take ownership, move fast, challenge the status quo, and turn ideas into action
Job Overview
The GTM Senior Analyst is responsible for designing, deploying, and continuously improving SodaStream’s Go-To-Market models to drive execution effectiveness, productivity,



and profitable growth across South Europe.
Reporting to the Head of Commercial & eCommerce South Europe Cluster, this is a high-impact role focused on structuring and scaling route-to-market strategies, field sales models, and execution frameworks across markets.
Operating in a multi-country, matrix environment (France, Italy, Spain, Portugal), the role requires strong autonomy, analytical rigor, and the ability to define and implement solutions in a fast-evolving organization.
Responsibilities
Key Responsibilities
- Route-to-Market & Field Sales Model Design

Develop and maintain RTM frameworks (direct vs distributor, coverage models, role of field force)
Lead RTM design and evolution aligned with market maturity, scale, and channel dynamics
Deploy standard GTM archetypes across South Europe
Field Coverage & Execution Excellence
Analyze channel economics, coverage gaps, and performance driv

📌 Go To Market (Italia)
🏢 PepsiCo
📍 Italia