As a content marketing specialist, you are responsible for creating and optimizing high-impact content that drives customer growth and engagement for Business Banking Italy. You develop and continuously improve landing pages, run A/B tests, and create compelling content for campaigns, partnerships, and always-on initiatives. You also contribute to engaging content experiences within our app, ensuring consistency across channels and touchpoints. You play a key role in strengthening content performance and ensuring content is both creative and conversion-driven. Working closely with data, media, SEO, UX, branding, CRO teams, and external partners, you deliver scalable, high-performing content.

Responsibilities
- Create and optimize landing pages focused on conversion and user experience
- Set up and run A/B tests to continuously improve content performance
- Develop engaging content for campaigns, partnerships, and lifecycle journeys
- Contribute to in-app content experiences to drive engagement and adoption
- Support SEO strategy by improving content relevance, structure,



and visibility
- Translate campaign strategies into effective content concepts and formats for all channels (owned, social and more)
- Experiment with new content formats (e.g. interactive, modular, AI-driven content, or events)
- Collaborate with internal teams and agencies to deliver scalable content solutions

Requirements
- 2–4 years of experience in content marketing, digital marketing, or a related field
- Strong experience creating and optimizing landing pages, with hands-on A/B testing and performance optimization
- Solid understanding of SEO principles and content best practices, combined with experience in CMS and digital marketing platforms
- Data-driven mindset with a clear focus on measurable impact and continuous improvement
- Ability to combine creativity with performance-driven thinking to deliver engaging and effective content
- Strong stakeholder management and collaboration skill

📌 Content Marketing Specialist (Italia)
🏢 ING ITALIA
📍 Italia