The resource will join the Media team with the goal of contributing to the development and optimization of digital advertising activities in the Awareness and Consideration phases, supporting the planning and evolution of the digital media mix
The role involves the planning, management, and optimization of digital campaigns on the main paid channels, with the objective of maximizing qualified reach, engagement, and traffic to the bank’s properties
The person will work closely with the media agency and with internal brand and growth teams to ensure strategic coherence, media mix efficiency, and continuous development of new approaches

Key Responsibilities
- Campaign Planning and Management
- Support the planning and implementation of digital campaigns dedicated to the Awareness and Consideration phases, contributing to the definition of audiences, formats, and activation touchpoints
- Manage operational coordination with the media agency and external partners for campaign execution
- Manage and optimize relevant media budgets on the main digital/social channels




- Collaborate with the Media team to ensure that campaign activation is consistent with insights and directions coming from the Marketing Mix Model
- Performance Monitoring
- Monitor campaign delivery and contribute to continuous optimization on the main KPIs (reach, frequency, CTR, engagement, qualified traffic, etc.)
- Analyze campaign performance and produce periodic reports for mid and top management
- Analyze performance to identify insights useful for guiding media optimizations and decisions
- Digital Innovation
- Support and contribute to the development of test & learn activities on audiences, formats, platforms, channels, and creatives
- Contribute to the introduction of new digital touchpoints and media activation solutions
- Monitor market trends, platform evolution, and new opportunities in digital advertising
- Contribute to the development of an increasingly audience‑based approach to media pla

📌 Digital Marketing Specialist (Italia)
🏢 ING ITALIA
📍 Italia