Trade Marketing Expert (Italy)

Position Reports to: Senior Trade & Marketing Manager – Southern Europe

The Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.

This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.

Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
Support and guide distributor sales teams with trade marketing expertise and tools
Co-develop and implement customer and pharmacy activation plans
Ensure excellent execution across the pharma/pharmacy channel and key accounts
Trade Marketing & Activation
Develop and deploy trade marketing plans adapted to the distributor model
Lead in-store activations, POS materials,



and visibility initiatives
Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
Deliver compelling sales support materials and presentations

Promotions & Commercial Excellence
Design and manage consumer promotions (bundles, contests, special packs)
Drive promotional pack creation and assortment optimization in collaboration with distributor
Ensure strong ROI and execution quality of all trade initiatives

Market Insights & Performance
Track sell-in / sell-out performance and market data
Conduct store checks, distributor reviews, and competitor analysis
Provide actionable insights to optimize trade strategy and activation plans

Cross-functional Collaboration
Work closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies
Coordinate with regional teams to ensure consistency with EMEA strategy

Manage product coding

📌 Marketing Performance Specialist (Italia)
🏢 LifeStyles Healthcare
📍 Italia