As Social Media Manager at YOOX, you will transform our social channels into powerful brand and community engines. You’ll shape long-term platform strategies, craft native content, and stay ahead of cultural shifts to boost awareness and engagement. Working closely with Brand, Creative, PR, and E-commerce teams, you’ll translate campaigns into social experiences and nurture a vibrant digital community. This is a hands-on, fast-paced role that rewards creative experimentation and data-driven optimization. You’ll join a collaborative, fashion-forward environment within LuxExperience.

- Own and evolve the global social media strategy across Instagram, TikTok, Facebook, YouTube and future channels
- Develop platform-native content approaches tailored to each channel
- Create and publish original social-first content, including short-form video and behind-the-scenes storytelling
- Identify cultural trends and translate conversations into timely, relevant content
- Build and nurture digital communities with a clear engagement strategy and tone of voice
- Manage end-to-end social editorial planning, balancing campaigns, always-on storytelling and reactive content
- Collaborate with Brand,



Creative, PR, Influencer Marketing, Merchandising and E-commerce teams to extend campaigns
- Experiment with new formats, creator collaborations and concepts using rapid testing
- Oversee social budget and ensure alignment with business objectives
- Monitor performance, analyze insights and optimize strategy for organic reach
- Advocate for social-first thinking and stay ahead of platform evolution
- 3+ years' experience managing social media for fashion, luxury, lifestyle or multi-brand brands (e-commerce preferred)
- Proven ability to grow brand awareness, engagement and online communities
- Hands-on content creator with platform-native content experience, especially short-form video
- Deep understanding of social platforms and digital culture, with trend intuition
- Experience collaborating with creators and influencers on authentic campaigns
- Strong analytical and commercial mindset to align social activity with business goals
- Curiosity and willingness to experiment with new ideas and formats

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📌 Social Media Manager @YOOX (Cusano Milanino)
🏢 Experteer Italy
📍 Cusano Milanino