Responsibilities
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- Translate global growth strategies and orchestration frameworks into integrated planning and deployment plans across channels, consumer touchpoints, and markets.

- Enable the cross-channel activation of data models ensuring that consumer data from the Growth Hub is translated into scalable CX execution.

- Prioritise growth initiatives by balancing business impact, consumer value, market readiness, resource requirements, and execution feasibility.

- Coordinate cross-functional planning and alignment across marketing, data, CRM, media, marketplaces, analytics, and technology teams to ensure deployment readiness.

- Develop and maintain end-to-end deployment roadmaps, including timelines, achievements, dependencies, procedural frameworks, and execution handoffs.

- Lead deployment governance and performance tracking, proactively leading risks, issues, decisions, dependencies, and escalation pathways.

- Enable market teams through deployment playbooks, toolkits, templates, and best-practice guidance to drive consistent and high-quality activation.

- Monitor deployment performance against agreed KPIs, capturing insights, learnings, and optimisation opportunities to improve future growth initiatives.

- Support continuous improvement of planning, deployment,



and test‑and‑learn processes by embedding feedback loops, measurement frameworks, and scalable ways of working.

Requirements

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- 7+ years of experience in marketing, consumer experience, growth, digital activation, project management, or commercial planning roles within consumer‑facing organisations.

- Strong planning and deployment management capabilities, with the ability to translate strategic objectives into actionable execution plans, achievements, and deliverables.

- Excellent stakeholder management and influencing skills, with proven track record to align cross‑functional teams and drive execution in matrix organisations.

- Strong project and program management expertise, including governance, prioritisation, risk management, dependency management, and progress tracking.

- Solid understanding of consumer journeys and omnichannel marketing, including CRM, personalisation, media, marketplaces, acquisition, conversion, and retention strategies.

- Proficiency in using performance data, dashboards, Key Performance Indicators reporting, funnel metrics, and test‑and‑learn insights to support decision‑making and optimisation. xysqume

- Good understanding of marketing technology ecosystems, including CRM platforms, marketing automation solutions, CDPs, media technologies, and measurement tools.

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📌 Growth Planning & Deployment Manager (Trieste)
🏢 Jobtailor
📍 Trieste