About JD Group
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Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people‑first culture, our vision is to become the world’s most trusted and dynamic omni‑channel retailer.
This is JD Sports
As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to deliver a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands such as Nike and Adidas with strong, exclusive private labels. We are a fast‑paced, fearless, and ambitious team – are you in?
Role Overview
The Senior Retail Marketing Executive takes full strategic and operational ownership of the planning, execution, and financial control of retail marketing campaigns across the JD store network. This role serves as a senior subject matter expert within the department, responsible for optimizing the end‑to‑end campaign pipeline – from initial asset planning to final in‑store implementation.
Key Responsibilities
End‑to‑End Campaign Management: Plan and manage the lifecycle of retail marketing campaigns, including full coordination of distribution lists, store allocations, print production, and dedicated budgets.
Store Request Governance: Review, evaluate, and approve marketing material and localized campaign orders placed by the store network.
Platform Management:



Take full ownership of managing the internal marketing platform designed for campaign workflow tracking and collateral allocation.
Asset & Inventory Control: Maintain fully updated databases regarding store layout capacities, in‑store marketing support, and promotional material inventories.
Technical Sourcing: Demonstrate an advanced understanding of POSM (Point of Sale Materials) and print manufacturing processes to continuously identify and implement structural improvements in a fast‑paced retail environment.
Compliance & Incident Resolution: Monitor real‑time campaign rollouts and audit store implementations. Track operational incidents, deliver swift problem‑solving, and report status updates to leadership.
Budget Tracking & ROI: Supervise and report on budget status, tracking production costs, shipping fees, and financial variances while proactively proposing cost‑saving materials and workflow enhancements.
Stakeholder Liaison: Act as a central, high‑influence link between corporate Marketing, Retail Operations Directors, third‑party suppliers, and store leadership to champion integrated campaign rollouts.
Skills & Experience Required
High level verbal and written English.
4+ years of experience in a similar role.
Degree in Marketing, Communication, or similar disciplines.
Full flexibility and willingness to travel frequently.
What We Offer
We are proud to be an equal opportunity employer,



committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.
As part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.
Level II (ccnl Commercio), Salary Range: €31,429.16 – €36,000
Meal Vouchers (€8 a day)
Staff Discount on qualifying purchases across Group retail stores and online
Soft Welfare: corporate partnerships such as Vipdistrict and Well Makers platforms, and access to Thelus platform
Personal development opportunities to learn and develop at work
This advertisement is open to candidates regardless of gender, age, nationality, or other protected characteristics in accordance with Laws 903/77 and 125/91, and Legislative Decrees 215/03 and 216/03.
Please include in your CV your consent to the processing of your personal data in accordance with EU Regulation No. 679/2016 and current Italian legislation.
The large number of applications our company receives requires careful consideration. xysqume If you do not hear from us within the first two weeks of applying, please feel free to explore other opportunities or keep an eye on our Career Page and LinkedIn page to stay updated on all vacancies.
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📌 Senior Retail Marketing Executive (Milano)
🏢 Altro
📍 Milano