Students who dream of shaping the visual identity of luxury fashion campaigns, beauty brands, magazines, and digital media now have a new opportunity to turn that ambition into reality. Istituto Marangoni Milano has officially opened applications for a prestigious Talent Contest in collaboration with L'Oréal Italia, offering scholarships for its Undergraduate Three-Year Course in Art Direction for Beauty & Fashion.
Rather than rewarding grades alone, this competition is searching for applicants with fresh ideas, creative curiosity, and the ability to communicate stories through fashion imagery, styling, makeup, hairstyling, photography, and visual direction. For aspiring creative professionals, this is an opportunity to enter one of Italy's leading fashion institutions while receiving substantial financial support throughout their undergraduate studies.
Selected applicants will receive one of five scholarship awards , each providing:
Tuition fee reduction worth €5,000 per academic year
Financial support for three consecutive academic years




Total scholarship value of €15,000 per student
Admission to the Undergraduate Three-Year Course in Art Direction for Beauty & Fashion
Learning opportunities through collaboration with internationally recognized luxury beauty partners
Why This Programme Stands Out?
Unlike traditional fashion degrees, this programme combines creative education with direct industry involvement.
Students learn how fashion, beauty, visual communication, branding, editorial production, and digital storytelling work together in today's luxury market. Throughout their studies, participants gain practical exposure to professional creative standards while developing portfolios aligned with global industry expectations.
A major highlight of the programme is its collaboration with:
Renowned luxury hairstylist Rossano Ferretti
Together with Istituto Marangoni, these partners expose students to real-world beauty innovation, premium branding strategies, luxury i

📌 Lux Beauty (Italia)
🏢 Altro
📍 Italia