Overview BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better TomorrowTM by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together
British American Tobacco Italy has an exciting opportunity for a Growth Planning & Deployment Manager in Trieste.
Annual Gross Salary Pay Range 73,256.80 € - 91,571.00 € under 1SQ CLA level
Dato che un elevato numero di candidati potrebbe essere interessato a questa posizione, si assicuri di inviare il suo CV il prima possibile. What are the key objectives and expectations from this role? The E2E Planning & Deployment Manager sits within the Growth Hub team as part of the wider Global Consumer Engagement function. The role supports the end-to-end planning, coordination, and deployment of growth initiatives across acquisition, conversion, and retention journeys. CX data-driven strategy (enabled by the Growth Hub) are translated into prioritized, market-ready activation plans,



including the cross-channel activation of data models to drive scalable consumer engagement.
Key objectives include translating growth strategies and orchestration frameworks into structured deployment plans, coordinating cross-functional inputs, supporting prioritization and readiness assessment, enabling consistent execution across Global, Regions, DRBUs and EMs, and tracking delivery progress, performance learnings, and best practice adoption.
What is the direct impact of this role on the team or organization? This role has a direct impact on the quality, speed, and consistency of growth activation across DRBUs. By converting strategic direction into practical plans, deployment toolkits, governance routines, and performance follow-up, the role enables activation teams and markets to execute growth initiatives more effectively, reduce duplication, improve readiness, and accelerate the journey from insight to m

📌 Growth Planning (Italia)
🏢 BAT .
📍 Italia