ppWe are looking for a highly motivated and strategic professional to define and drive the marketing and go-to-market strategy for assigned industries and product lines, accelerating market penetration and delivering sustainable, profitable growth across regions. /p pIn this role, you will act as the central interface between Market, Product, Commercial functions and the Marketing team, translating customer and market insights into compelling value propositions, business opportunities, commercial strategies, and effective market execution. /p pbMain tasks and responsibilities /b /p pIndustry Product Go-to-Market Strategy /p ul liDefine and execute the global go-to-market strategy for assigned industries and product lines, ensuring clear positioning, differentiation, and compelling customer value propositions. /li liAct as the industry lead by identifying market needs, application trends, and growth opportunities to shape portfolio priorities and commercial strategies. /li liDevelop business cases and growth models for strategic product lines and industry segments to support portfolio development and investment decisions. /li liOwn portfolio positioning, messaging, and lifecycle management, ensuring consistency across regions and channels. /li liLead new product launches in close collaboration with RD, Operations, Sales, and Marketing, ensuring commercial readiness through effective sales tools, training, and communication. /li liLead ongoing market, customer, application, and competitive analysis to identify growth opportunities, portfolio gaps, emerging trends, and customer needs.



/li liMonitor competitor offerings, positioning, pricing approaches, and go-to-market activities. /li liTranslate market insights into actionable recommendations for Product Management, RD, Operations, MIS, Sales, and Marketing to support business growth and portfolio development. /li liSupport strategic planning by identifying future industry developments, market dynamics, and investment opportunities. /li liOwn the development of industry-specific marketing packages, sales tools, customer value propositions, and lead-generation initiatives. /li liCoordinate and deliver product, application, and industry training programs to commercial teams, ensuring consistent messaging and effective customer engagement. /li liDrive focus on strategic customers, including Global Accounts and International Key Accounts, ensuring industry priorities are reflected in account plans and business development activities. /li /ul pbEducation and experience /b /p ul liMinimum 7 years of experience in Product Marketing, Industry Marketing, Product Management, or a similar commercial role within a B2B industrial environment. /li liPreferred industry experience in Packaging Machinery, Food Processing Equipment,



Industrial Automation, Material Handling Systems, or Intralogistics. /li liTechnical background preferred (Mechanical Engineering, Industrial Engineering, or equivalent). /li liProven ability to work effectively in a matrix organization and influence cross-functional stakeholders without direct authority. /li liStrong analytical mindset with experience using market intelligence tools, Power BI, CRM systems, and marketing automation platforms. /li liExcellent communication, presentation, and training skills in English. /li liAbility to combine strategic thinking with a hands-on, execution-oriented approach in a fast-paced international environment. /li /ul pbPersonal characteristics /b /p ul liStrategic and commercially driven mindset with strong market orientation. /li liResults-oriented with a focus on delivering sustainable and profitable growth. /li liStrong stakeholder management and influencing skills across cross-functional teams. /li liCustomer-focused with the ability to translate market insights into compelling value propositions and commercial opportunities. /li liStrong analytical and problem-solving skills with the ability to identify market trends, portfolio opportunities, and business growth potential. /li liHands-on approach with the ability to balance strategic planning and operational execution. /li liStrong organizational skills with the ability to manage multiple priorities in an international matrix environment. /li /ul /p #J-18808-Ljbffr

📌 Manager Industry Segment (Milano)
🏢 Habasit
📍 Milano