**Paid Media & Digital Performance Marketing Specialist** **About the Role** Join the **Rome Business School**, the fastest-growing and most international business school in Italy, where innovation meets excellence in education. We are committed to shaping the next generation of global business leaders, and we’re looking for a **Paid Media & Digital Performance Marketing Specialist** to help fuel our ambitious growth. In this pivotal role, you will **drive lead generation and sales conversions** through dynamic advertising campaigns across multiple digital platforms. Your work will have a direct impact on our mission to expand access to world-class business education, reaching talented students worldwide. **Key Responsibilities** **Plan, manage, and optimize lead generation campaigns** across: - Search engines: Google, Bing
- Social Media: Meta, LinkedIn, TikTok
- Specialized education platforms **Coordinate and manage campaigns** to achieve KPIs such as: - Website traffic
- Lead-to-Registration (LTR) rates
- Lead volume & Cost Per Lead (CPL)
- Marketing investment & ROI
- Enrollment conversion & profitability **Oversee account performance** based on: - Markets/Regions & Product portfolio
- Study modalities (online/on-campus)
- Seasonality & audience targeting **Monitor and optimize key digital metrics**: - LTR, CPC/CPM, CPL/CPA
- Reach / Impression Share (%IS)
- Impression frequency & performance trends **Control the full sales funnel**:



- From traffic acquisition to enrollment conversion
- Performance analysis and reporting **Ensure continuous improvement**: - Implement action plans based on performance data
- Collaborate closely with internal and external partners **Collaboration & Stakeholder Engagement**
- **Work closely with**: - **External partners/agencies** managing digital campaigns
- **Internal Digital Team** at Planeta Formación y Universidades
- **Business Teams**: Marketing, Communication, and Sales departments **What We’re Looking For** **Education**: - Degree in Business Administration, Economics, Marketing, Analytics, or a related field. **Experience**: - Minimum **3 years** in a similar role (e.g., SEM Manager, Performance Specialist, Digital Media Trafficker) within an agency or business focused on lead generation. **Technical & Analytical Skills**: - Solid understanding of **digital acquisition KPIs and analytics**: - Experience with **Google Ads (GAds) and/or SA360** is highly valued
- Familiarity with tools like **GA4, Google Webmaster Tools, SemRush, Google Trends, Keyword Planner, CRO, Core Web Vitals** is a plus **Personal Attributes**: - Highly analytical with a commercial mindset
- Proactive, organized, and detail-oriented
- Strong coordination skills and a collaborative spirit Pay: €28,000.00 per year **Language**: - english (required) Work Location: In person

📌 Paid Media & Digital Performance Marketing Specialist (Roma)
🏢 Rome Business School
📍 Roma