Overview

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Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver silicon design, IP, simulation and analysis solutions, and design services. We partner with customers across industries to maximize R&D; capability and productivity, powering today to ignite tomorrow.

You are located in Paris, Milan or Sheffield and work in channel marketing, focusing on building relationships with partners to drive programs and outcomes. You think in terms of outcomes and pipeline; you aim to move partners beyond check-the-box activities to measurable results.

You will own channel marketing across Germany, Eastern Europe, and Benelux, collaborating with partners who generate real revenue and with a team that takes this work seriously.

What You0ll Be Doing

Build and execute quarterly marketing plans with key channel partners across Germany, Eastern Europe, and Benelux, owning full budget accountability and program outcomes

Develop relationships with marketing executives at partner organizations, becoming the trusted advisor for pipeline movement or joint campaigns

Work with Synopsys channel sales teams and partner business development leads to identify regional opportunities and translate them into targeted marketing programs

Design and launch demand generation campaigns with partners, including webinars, events, digital tactics, and account-based plays that drive measurable pipeline growth

Define success metrics for every program, track performance, analyze results, and report findings to EMEA leadership and partner stakeholders





Collaborate with the EMEA Head of Channel Marketing to refine program strategy and share field learnings to shape how Synopsys shows up through the channel

Manage program budgets, timelines, and partner expectations across multiple concurrent initiatives without dropping threads or losing momentum The Impact You Will Have

Drive measurable pipeline and revenue growth through channel partners in one of Synopsys' most strategically important regions

Elevate the quality and consistency of how Synopsys goes to market through partners, making it easier for them to sell and for customers to buy

Build long-term partner relationships that turn transactional co-marketing into strategic collaboration and mutual investment

Create a feedback loop between field activity and EMEA channel strategy priorities

Help partners see marketing as a revenue driver, proving ROI on major programs

Strengthen Synopsys' position as a partner of choice in the region by delivering programs that help partners win

Shape how Synopsys measures and optimizes channel marketing effectiveness across the broader EMEA theatre

What You'll Need

Bachelor's degree in business, marketing, or a related field

5+ years of channel marketing experience with responsibility for partner program development and execution

Proven experience with channel partners in a B2B technology environment; understanding partner economics and motivations





Fluency in German and English (written and spoken); capable of running meetings and writing plans in both languages

Strong analytical skills to define success metrics, pull the right data, and translate findings into actionable recommendations

Experience managing marketing budgets and delivering dollars into pipeline and revenue outcomes

MBA is a plus; prior experience in software or high-tech B2B channel marketing is beneficial

Who You Are

Able to walk into a partner QBR with three slides and a point of view, achieving alignment on next steps and ownership

When a program underperforms, you analyze data, identify reasons, and adjust the next program accordingly

Organized enough to manage multiple partner relationships, campaigns, and budgets without losing focus

Effective communicator who is clear and decisive, even when conversations are circular

Willing to travel up to 25% across Germany, Eastern Europe, and Benelux to build trust with partners

Self-starter who moves on opportunities without waiting for explicit instruction The Team You'll Be Part Of

You will report to the EMEA Head of Channel Marketing and work with regional channel sales teams across Germany, Eastern Europe, and Benelux. This role sits at the intersection of marketing strategy and sales execution and involves collaboration with internal stakeholders and external partner marketing leads. The position can be located in Paris, Milan or Sheffield. Your recruiter will share more about team structure and reporting lines during the interview process.

Rewards and Benefits

We offer a comprehensive range of health, wellness, and financial benefits. xlwpduy Details about salary range and benefits will be provided by your recruiter during the hiring process.

📌 Channel Marketing Manager (Turbigo)
🏢 Altro
📍 Turbigo