Company Description Professional By Fama is a leading Italian beauty company with over 45 years of experience supporting hair professionals through advanced tools and high-quality products. The company specializes in color innovation and exclusive treatments that deliver outstanding performance for hair, scalp, and style care. Its flagship brand, Professional By Fama, offers an extensive portfolio of over 200 shades and integrated product lines, backed by world-class training to help professionals grow their expertise and business.

Professional By

Fama combines innovation, Italian excellence, and sustainability to create solutions that elevate beauty professionals and their clients worldwide.

Role Description The Brand Manager role is a full-time, on-site position based in Pedrengo, near Bergamo.

The Brand

Manager will oversee the development and execution of brand strategies for Professional By Fama wondHer, ensuring consistent positioning across all touchpoints. Daily responsibilities include managing brand guidelines, coordinating marketing campaigns, supervising content and creative assets, and collaborating with product development to align launches with brand objectives. The role involves analyzing market trends and competitor activity, monitoring brand performance metrics, and preparing reports and recommendations for leadership.

The Brand





Manager will also work closely with sales, educational and trade marketing teams to support professionals, strengthen brand presence in key markets, and ensure cohesive communication at events and trade fairs.

Qualifications

Demonstrated experience in brand management, product positioning, and portfolio management within beauty, cosmetics, or a related consumer goods sector.

Strong skills in marketing strategy, campaign planning, and digital and social media activation to build brand awareness and engagement.

Ability to analyze market data, consumer insights, and performance metrics to drive brand decisions and identify growth opportunities.

Experience collaborating with creative, sales, and product teams, with solid project management and cross-functional communication skills.

Fluency in English and Italian, with excellent written and verbal communication skills suitable for professional and marketing contexts.

Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.

Knowledge of sustainable and eco-conscious brand practices is beneficial, especially in the beauty and personal care space.

Ability to work on-site in Bergamo, with flexibility to attend trade fairs, events, and customer meetings as needed.

📌 Brand Manager (Bergamo)
🏢 Professional by Fama
📍 Bergamo