For our office in Legnano (Milan) and within our BU Personal Care, we are looking for a passionate Brand Manager for our TENA Brand, responsible for Italy market , reporting directly to the Marketing Manager Continence Care for Iberia, Italy and Switzerland .

About the Role As Brand Manager Continence Care, you will manage the implementation of the Marketing Strategy for the TENA Brand in Italy, ensuring delivery of sales and market share targets through effective execution and alignment with global guidelines.

What You Will Do Brand Strategy &

- Business Ownership: Own the brand managing P&L; and driving brand growth and profitable market share development

Planning &

- Budget Management: Lead annual brand planning and manage A&P; budget allocation, ensuring accuracy, efficiency and alignment with global strategy

Campaign Activation &

- Innovation: Execute brand campaigns and product innovations, ensuring proper activation, tracking performance and managing the full lifecycle including phase in/out

Product &

- Portfolio Management: Manage assortment, pricing and product strategy, collaborating with global and cross-functional teams

Consumer &

- Market Insights: Capture and translate consumer and customer insights into actionable initiatives and provide feedback to global teams

Media &

- Digital Strategy: Define and execute media plans with focus on digital and paid media effectiveness

Who You Are University Degree in Economics, Marketing or a related field of study





You have at least 4 years of experience in Brand Management or similar Marketing roles within a complex FMCG environment

Fluency in English and Italian is mandatory

Experience in supporting the development and execution of brand strategies, combined with a good understanding of consumer insights, market dynamics and key brand performance drivers

Strong analytical skills and familiarity with market data tools (e.g. Nielsen or IRI), as well as Excel and PowerPoint

Good team collaboration and communication skills, with a proactive mindset and a sense of ownership, supporting effective stakeholder alignment and the successful delivery of brand initiatives

Ability to manage multiple projects simultaneously, working cross-functionally with internal and external stakeholders

What We Can Offer You Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being of people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

This job posting is open to applications from all genders (Law 903/77 and Legislative Decree 198/06) and to individuals of any age, nationality, religion, disability, sexual orientation, or other characteristics protected by law. We do not discriminate in relation to access or treatment during the selection process.

📌 Brand Manager Continence Care Italy (Milano)
🏢 Altro
📍 Milano