Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re‑development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country. Among its strategic partnerships, Arsenale collaborates with Orient Express in the development and management of exceptional hospitality experiences, combining timeless heritage, refined service, and contemporary luxury standards. Through this collaboration, the Group contributes to the revival and expansion of the iconic Orient Express brand within Italy’s luxury hospitality landscape. What We Are Looking For We are seeking an experienced and commercially minded Marketing Manager to lead the marketing and communications activities of one of the Group’s brands, supporting its positioning within the international luxury travel market. The candidate will be responsible for developing and executing integrated marketing initiatives across digital channels, trade communications, public relations and brand positioning. Working in close partnership with the Global Director of Sales and cross‑functional teams, the Marketing Manager will play a key role in building brand awareness, strengthening relationships with the international luxury travel trade and supporting commercial growth. Key Activities Reporting to the Global Director of Sales, the Marketing Manager will: Develop and manage the brand’s social media presence across key B2 B and luxury inspiration channels, primarily Linked In and Instagram, defining the editorial strategy, producing engaging content, managing the publishing calendar and monitoring performance to ensure consistency with the brand’s curated and authoritative positioning. Develop, manage and continuously optimise newsletters dedicated to the international luxury travel trade, including travel advisors, tour operators and luxury travel consortia, overseeing editorial planning, content creation, audience segmentation,



campaign performance and marketing automation. Coordinate the ongoing development of the Group’s B2 B digital portal, working closely with the technical team to maintain product content, itineraries and sales materials, improve user experience for travel professionals and develop editorial sections supporting commercial distribution. Build and maintain relationships with international PR agencies, journalists and media specialising in luxury travel, lifestyle and culture, managing press communications, supporting the Company’s participation in key industry events and international roadshows, while expanding relationships with strategic luxury partners. Define and implement the integrated communication strategy across all customer touchpoints, ensuring consistent brand positioning, increasing awareness among luxury travel professionals and aligning commercial and editorial messaging. Collaborate closely with Sales, Business Development and external partners to ensure marketing initiatives effectively support commercial objectives. Monitor marketing performance through regular reporting and KPI analysis, identifying opportunities for continuous improvement and increased commercial impact. Coordinate the production of high‑quality marketing materials, presentations and sales collateral aligned with the Company’s luxury positioning. Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, Languages or a related field. A Master’s degree or specialised education in Luxury Brand Management, Hospitality Management or Journalism would be considered an advantage. Minimum of 5–7 years’ experience in marketing, communications or public relations, ideally combining experience within luxury hospitality, premium travel brands or luxury lifestyle companies with structured corporate organisations or international communication agencies. Proven experience working with B2 B luxury audiences, including travel advisors, tour operators,



luxury travel consortia and high‑end travel agencies. Outstanding editorial writing skills in English (native or equivalent C2 level) and excellent Italian language skills. Strong experience managing Linked In and Instagram business accounts, including content strategy, content production, editorial planning and performance analysis. Hands‑on experience with email marketing and newsletter platforms, audience segmentation, automation and campaign reporting. Experience managing media relations, PR agencies and press communications. Strong project management skills with the ability to coordinate multiple stakeholders and priorities simultaneously. Experience with CMS platforms and digital B2 B portals would be considered an advantage. Knowledge of Canva, Adobe Creative Suite, Google Analytics and Linked In Analytics would be beneficial. Additional languages such as French, Spanish or Arabic would be considered a plus. Soft Skills Exceptional editorial judgement and attention to detail, with the ability to recognise and maintain luxury brand standards. Strong commercial mindset, understanding how marketing activities directly support business development and sales. Excellent interpersonal and communication skills, with the ability to engage confidently with senior executives, journalists, luxury travel advisors and international partners. Highly organised, proactive and capable of working independently within a fast‑paced and evolving international environment. Strong analytical mindset with the ability to translate performance data into actionable improvements. Excellent planning and project management capabilities. Flexibility, reliability and a collaborative approach to cross‑functional teamwork. What We Offer Annual gross salary ranging from €48.000 to 53.000; Supplementary health insurance; A culture that values diversity, equity, and inclusion. Our Company is committed to creating an inclusive workplace where diversity is valued and respected. We welcome applications from all qualified candidates regardless of gender, age, nationality, disability or background. By applying, you consent to the processing of your personal data in accordance with GDPR (EU Regulation 2016/679) and applicable national legislation. #J-18808-Ljbffr

📌 Marketing manager (Roma)
🏢 Arsenale Group
📍 Roma