Head of AdTech & Media - Lombardy, Italy

For an advertising agency, we're looking for Head of AdTech Media. This role combines media strategy, planning, and digital activation, with the objective of strengthening in-house capabilities (fully owning media planning and buying across offline and digital channels), driving consistent, data-driven media performance.

Key Responsibilities

- Media Strategy Planning: Media Lead media strategy and planning across all channels (offline and digital).
- Digital Activation - AdTech Oversight: Oversee digital activation, including programmatic, paid social, and search.
- Performance KPI Management: Define and manage KPI frameworks, reporting, and performance programmatic optimization.
- Brand Performance Alignment: Ensure alignment between brand and performance objectives.
- Client Stakeholder Management: Act as a senior point of contact for client stakeholders.
- Partner Vendor Management: Manage external partners and vendors.




- Team Leadership Organization: Operate team under the position by leading Media and AdTech, ensuring clear roles and responsibilities.

Required Experience

- 10-15+ years in Media, Digital media, AdTech, Programmatic.
- Strong experience across media strategy, planning, and digital buying.
- Experience managing integrated media teams or capabilities.
- Solid understanding of data, performance marketing, and analytics.
- Experience working with large-scale media budgets.
- Strategic and hands-on when needed.
- Comfortable working across media, data, and technology.
- Able to bring structure and clarity to complex environments.

Compensation

Range: 70k-80k € + 10% bonus + 400€ welfare + €12 buoni pasto. Livello Quadro. CCNL Commercio.

Location

Milano, Italy. Hybrid mode.

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📌 Head Of Adtech & Media (Bardi)
🏢 Randstad Professional Italia
📍 Bardi