At ING Italy, we are building a Business Bank for the Italian market: digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for an Owned Media Expert to shape and scale the owned performance engine of our new Business Banking line. This is a unique opportunity to drive Italy's digital sales growth and be part of the Growth & Digital Sales Team.
Responsibilities Own the owned media strategy across the full funnel. Define and scale the owned touchpoint strategy across e‐mail, in‐app placements, inbox/push messaging and other lifecycle touchpoints, ensuring these channels contribute to both new customer acquisition and existing customer engagement.
Build and optimise always‐on customer journeys. Design and improve always‐on journeys and tactical campaign flows that activate relevant audiences at the right moment, with the right message, based on customer signals, business priorities and funnel needs.
Drive personalization, segmentation and journey orchestration.
Work with data and journey teams to translate customer behaviour and business opportunities into smarter segments, triggers, propositions and communication flows that increase relevance and conversion.
Lead testing, learning and performance improvement. Own the experimentation roadmap across content, audiences, placements and journey setup. Ensure learnings are translated into structural improvements and scaled based on measurable impact.
Turn data into action and build a performance‐led owned engine. Monitor owned media performance across engagement and conversion metrics, challenge results, identify opportunities and ensure dashboarding and reporting lead to clear actions and better commercial outcomes.
Ensure strong governance and cross‐functional execution. Coordinate with internal stakeholders to deliver owned media executions with speed and quality, while safeguarding consistency, compliance, local relevance and operational excellence
📌 Owned Media Expert (Italia)
🏢 Altro
📍 Italia