Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
CBIA Effectiveness Manager - Europe
About The Role
As Europe Effectiveness Manager, you will report to Europe Analytics Director.
You are responsible for management and delivery of investment effectiveness analysis and Marketing Mix Modelling (MMM) for Europe.
Role Responsibilities
- Drives effectiveness via MMM insights and value-added deliveries, including collaborating with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leveraging MMM output to deliver annual cross-market & brand meta-analyses, and delivering quarterly reports & newsletter updates.
- Partner with the Global MMM & Pricing Analytics Team to ensure delivery and integration of the results and findings for Europe into relevant markets, ensure on-going conversation to embed findings and adjust investment plans accordingly
- Drive adoption of analytics solutions that will contribute to Europe’s strategic objectives, specifically leveraging traditional and digital analytics to drive impactful decision-making in Innovation Development, Connections development, white
📌 CBIA Effectiveness Manager (Italia)
🏢 Haleon
📍 Italia