Experteer Overview In this role you will lead the FRITES lifecycle marketing and paid media strategy to fuel customer growth in France, Italy, and Spain. You will own end-to-end planning across acquisition, onboarding, retention, cross-sell, and winback, working cross-functionally to translate insights into business impact. You will build an integrated lifecycle and media engine to improve activation, engagement, retention, and long-term value. This position offers a high-impact chance to shape scalable growth in a privacy-conscious environment. Retribuzione / Benefits Own the FRITES lifecycle marketing strategy across the full customer journey: acquisition, onboarding, habit formation, cross-sell, retention, winback Lead paid media strategy and execution across key channels (search, paid social, display/video, affiliates) aligned to lifecycle objectives Develop segmentation and trigger strategies based on customer behavior to intervene earlier and more effectively Manage budgets and performance,



drive ROI through continuous optimization Lead agency/vendors to ensure high-quality execution and accountability Collaborate with Product, Partnerships, Analytics, Creative, and Legal/Privacy to ensure compliant, impactful growth programs Oversee integrated planning for Tier 1 moments (seasonal peaks, priority campaigns) ensuring CRM and paid media work together with clear messaging and measurement Partner with Analytics to define KPIs, run test-and-learn agendas, and track activation, retention, and LTV Responsabilità 8+ years of marketing experience with deep CRM/lifecycle and paid media expertise Proven track record building lifecycle programs that improve activation, retention, and customer value Strong experience planning and optimizing paid media across major channels with ROI accountability Analytical fluency and ability to work with BI/Analytics for measurement and experimentation Ability to lead cross-functional programs and influence senior stakeholders Experienc

📌 Sr manager, performance marketing (Italia)
🏢 Experteer Italy
📍 Italia