Are you passionate about customer lifecycle management, data‐driven CRM strategies, and high‐impact retention initiatives?
AdmiralBet, the Italian subsidiary of Greentube GmbH and part of the NOVOMATIC Group, is looking for a CRM Manager Team Lead to shape our Retention strategy and orchestrate customer journeys across the entire lifecycle.
You will play a central role in optimizing activation, engagement, retention, and churn prevention, while coordinating cross‐functional teams and driving continuous improvement.
What will you do
Governance of Acquisition & Retention
Define and maintain the technical and functional Retention strategy in line with business priorities;
Optimize early activation, retention, reactivation, and churn‐prevention processes;
Oversee segmentation, targeting, and personalization logic.
Customer Lifecycle & Journey Orchestration
Design and optimize end‐to‐end customer journeys (registration → activation → playing → retention) in coordination with the Content & Design teams;
Ensure full alignment between customer journeys and the Product roadmap;
Identify friction points across the lifecycle and propose UX and process improvements.
Retention Tools & Technologies
Supervise key platforms including promo engines, tracking systems, loyalty tools, and CRM suites;
Work closely with Tech/IT to ensure performance, reliability, and correct configuration;
Act as a demand manager for internal and external technology providers (loyalty, promotional engines, CRM, CMS).
Data Analysis & KPI Management
Analyse trends, detect anomalies, and identify opportunities for improvement;
Recommend corrective and evolutive actions based on data insights.
Lead A/B and multivariate testing across CRM initiatives to increase customer engagement;
Document findings and translate outcomes into actionable insights;
Evaluate the impact of new product features on Acquisition & Retention performance.
Competitive Analysis
Benchmark brand promotional offers against competitors;
Pr
📌 CRM Manager Team Lead (Italia)
🏢 Altro
📍 Italia