Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.
The Lead & Conversion Insights Manager is the Regional authority on the lower‐funnel commercial engine, responsible for diagnosing and improving the performance of:
LFAs → Leads → Offers → Orders
This role ensures visibility, accuracy, and interpretation of all lower‐funnel signals across G10 markets, identifying where conversion breaks and advising RMPE Leadership, Brands, and Markets on the actions required to restore performance.
This position plays a strategic business role, linking digital and media activity with commercial outcomes, enabling proactive management of demand, lead quality, routing efficiency, and order generation.
KEY RESPONSIBILITIES
1.



Full Ownership of Lower-Funnel Performance (LFAs → Leads → Offers → Orders)
- Monitor daily/weekly lower‐funnel KPIs across all G10 markets.
- Diagnose drops in:
- LFAs
- Leads
- Lead qualification
- Offer requests
- Conversion to order
- Identify root causes such as:
- Form routing issues
- CRM delays
- Dealer response quality
- Landing page offer visibility issues
- Media/digital audience shifts
- Incorrect or outdated offers

2. Lead Quality, Routing & CRM Collaboration
- Partner with CRM/Lead Operations to:
- Ensure accurate routing and market configuration
- Detect broken lead flows
- Validate dealer performance and response time
- Improve qualification processes
- Ensure all markets maintain high-quality lead flows aligned with Brand priorities.

3. Commercial Impact & Link to Business KPIs
- Demonstrate how lower‐funnel indicators impact:
- Sales pipeline
- Order intake
- Cost per lead and cost per order
- Conquest and loyalty objectives
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📌 REGIONAL LEAD (Italia)
🏢 Stellantis
📍 Italia