01 ago
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Stanley Black & Decker
|
Italia
01 ago
Stanley Black & Decker
Italia
Position Title: Social & Digital Specialist
Location: Vimercate e Monvalle, Italy
Hybrid : 2 days in the office and 3 days working remotely
Employment: Permanent
Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As the Social & Digital Specialist , you’ll be part of our GCX SEMEA team. You’ll get to:
Develop and execute social media strategies that support global and regional brand plans and deliver against key marketing initiatives. Align campaign objectives and content execution, including lead generation activities, in partnership with the Local Digital Marketing Manager and Central Brand Teams.
Manage organic and paid social media activity across relevant channels, while incorporating user-generated content into broader brand strategies. Act as a brand ambassador by engaging with audiences, responding to questions and queries, and nurturing positive brand relationships in line with tone of voice guidelines. Monitor brand sentiment through social listening and use insights to strengthen customer experience, support customer retention, and help acquire new customers. Interpret performance metrics and act on insights to optimise campaign execution and improve social media effectiveness. Manage social media operations through agreed technology platforms such as Social Bakers and other approved tools. Partner closely with customer support teams to resolve customer service issues raised through social media channels. Track, evaluate, and report regularly on social media interactions, campaign performance, and audi
📌 Social & Digital Specialist (Italia)
🏢 Stanley Black & Decker
📍 Italia