Job Overview At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line. This is a unique opportunity to drive Italy's digital sales growth and be part of the Growth & Digital Sales Team.
Responsibilities Drive customer growth and commercial impact for Business Banking Italy through best‐in‐class paid media.
Own the end‐to‐end performance strategy, from demand creation to conversion, across all paid channels.
Combine strategic thinking, hands‐on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market.
Collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.
Own full‐funnel paid media strategy & commercial impact.
Define and scale the paid channel mix across search,
social and programmatic, driving revenue growth and steering investments toward the highest business impact.
Drive execution excellence across the full campaign lifecycle; ensure best‐in‐class set‐up, tracking, optimisation and continuous performance improvement across audiences, creatives and bidding strategies.
Lead and challenge agency performance with clear governance.
Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
Build a data‐driven and AI‐enabled performance engine; translate data into action, implement AI‐driven workflows and automation, and optimise the balance between smart automation and manual control.
Drive experimentation, innovation & new channel growth; lead structured testing and scale new and emerging channels, ensuring continuous innovation based on incremental value and future growth opportunities.
📌 Paid Media Expert (Italia)
🏢 Altro
📍 Italia