THE ROLE
The candidate, reporting to the Head of Operational Excellence, Analytics and BI, will lead the global digital marketing analytics strategy of STMicroelectronics, orchestrating the data‐driven transformation and coordinating a global team of seven digital analysts.
The team has a threefold function: governing the measurement framework for ST digital channels, providing competitive insights, and driving enablement through interactive dashboards and training programs.
The role requires strategic vision, leadership, and technical skills to act as a bridge between IT and business.
Education and Experience Requirements
Master's degree in Statistics, Data Science, Economics/Marketing, or related fields. An MBA or advanced master's/specialisation courses in Marketing Analytics, AI applied to Digital Marketing, or Business Strategy will be considered a plus.
Minimum 7–10 years of progressive experience in analytics and business intelligence, including at least five years in senior leadership positions with a proven track record in managing and supervising structured teams.
Solid senior experience in Digital Marketing Analytics, Business Insights, and Competitive Intelligence within complex international environments, preferably in B2B or the technology/semiconductor sector.
Proven career path in coordinating complex, cross‐functional analytics programs, defining global roadmaps, and governing external partnerships with a focus on cost/value optimisation.
Key Responsibilities
Define and supervise the digital marketing analytics roadmap; steer analytical Competitive Intelligence activities to proactively identify strategic positioning opportunities and translate them into actionable recommendations for leadership.
Collaborate with the executive team and functional leadership to guide decisions on marketing, operations, and customer experience through strategic use of data.
Orchestrate the global framework for digital performance measurement, ensuring the evolution of
📌 Head Of Analytics (Italia)
🏢 Altro
📍 Italia