Director of Commercial Strategy (Roma)

Director of Commercial Strategy (Roma)

01 ago
|
Experteer Italy
|
Roma

01 ago

Experteer Italy

Roma

Experteer Overview
In this role you lead the hotel’s sales and drive revenue growth across Rooms, F&B;, Spa and Events. You will shape the integrated commercial strategy in line with brand guidelines, coordinate with Revenue and Marketing, and ensure market-relevant initiatives. You’ll use data and market insight to capture demand and optimize profitability, while fostering cross-functional collaboration to deliver commercial performance. This is a high-impact, strategic leadership position at a flagship luxury property within a renowned global group.
Retribuzione / Benefits
- Lead revenue-generating functions (Sales, Marketing, Revenue Management, Distribution) to grow business and align with market trends and brand positioning
- Develop and implement the integrated commercial strategy and business outlook
- Prepare annual sales budget, marketing plan, and commercial forecasts with Revenue and Marketing teams
- Use data/market intelligence to monitor trends and adapt strategies to demand




- Identify future revenue opportunities across segments and translate insights into actionable plans with KPIs
- Foster collaboration across Sales, Revenue, Marketing and operations to achieve performance
- Define pricing, inventory controls, segmentation, channels and source-market strategies with Director of Revenue
- Oversee sales strategies and ensure alignment with Regional Offices, Corporate Revenue, Marketing and on-property leadership
- Evaluate sales channels, optimize deployment, and allocate budgets to maximise ROI
- Lead event-specific revenue strategies and timely handling of reservations to capture demand
- Collaborate with Marketing to design campaigns supporting commercial objectives
- Ensure consistent brand messaging and leverage digital platforms for awareness and conversion
- Review campaign results and adjust plans to improve effectiveness
- Analyse financial statements and market data to identify risks, opportunities and gaps
- Track and report key metrics (boo

📌 Director of Commercial Strategy (Roma)
🏢 Experteer Italy
📍 Roma

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