Please note this is a Direct Search led by Bacardi, applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.

Ours is a vibrant, family-owned spirits company, nurtured by seven generations of the Bacardí family. We are the largest, privately held spirits company. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits world by creating the world’s first light-bodied rum. His fearless, bold and entrepreneurial spirit lives on in Bacardi today.

From humble beginnings in a small tin-roof distillery in Cuba to a global company with a portfolio of more than 200 of the world’s best brands and labels including BACARDI rum, GREY GOOSE vodka, PATRÓN tequila, MARTINI vermouths and sparkling wines, DEWAR’S Blended Scotch whisky, BOMBAY SAPPHIRE gin, CAZADORES blue agave tequila, WILLIAM LAWSON’S whisky, ERISTOFF vodka and many others.

Today we are an extended family of more than 7,000 employees (affectionately known as Primos – which is the Spanish word for cousins) across the globe.

ROLE OBJECTIVE





Manage and develop strategic Grocery / Off-Trade customers, increasing Bacardi brands’ revenue, market share, and visibility.

Main Responsibilities
- Manage key customers in the Off-Trade channel
- Lead commercial negotiations with buyers and retail chains
- Implement commercial and promotional plans
- Analyze sales KPIs, P&L;, and market share
- Develop strategic customer relationships
- Coordinate with trade marketing and customer marketing
- Work closely with the sell-out team
- Forecast and budget management and monitoring

Typical KPIs
- NSV (Net Sales Value)
- GP (Gross Profit)
- Profitability
- Promotional ROI
- Market share
- Distribution and shelf visibility
- Forecast accuracy

Profile Requirements

Technical Skills
- Strong negotiation skills
- Sell-in / sell-out data analysis
- Grocery customer management
- Leadership and stakeholder management
- Advanced Excel and PowerPoint

Soft S

📌 Junior KAM Off Trade (Turbigo)
🏢 Bacardi
📍 Turbigo