Experteer Overview As Director of Marketing Communications, you will lead the pre-opening and ongoing marketing strategy for Mandarin Oriental Cristallo, Cortina. You will shape brand identity, oversee PR and digital campaigns, and align cross‐functional stakeholders to position the property as a top luxury destination. You'll manage the marketing team and collaborate with corporate partners to maximize visibility and direct bookings. This role offers the chance to influence brand narrative from launch through daily operations in a world‐class Alpine setting. You will drive impact through innovative campaigns, premium content, and strong media relations.
Retribuzione / Benefits Lead pre‐opening and launch marketing activities, including brand introduction, media strategy, campaigns, and opening events
Oversee brand identity development and production of collaterals across outlets
Manage Marketing & Communications budget planning and annual advertising plan implementation
Design and execute PR strategy to secure local, national, and international media exposure




Cultivate relationships with MOHG international PR network and Corporate Communications
Oversee hotel press office activities: media relations, press releases, media visits, press kit updates
Develop and monitor social media strategy and paid social campaigns with global digital marketing teams
Coordinate PPC, meta search, and email campaigns to boost direct digital bookings
Plan and supervise photography and videography sessions for media, digital, and collateral use
Ensure up‐to‐date brand‐appropriate website copy and oversee website content updates
Lead web analytics to guide digital marketing strategy and optimize paid search
Provide local insight on seasonality, events, and competitor activity to maximise ROI on paid channels
Act as primary digital and ecommerce contact for new website, mobile, or social feature implementations
Lead and develop the Marketing & Communications team
Responsabilità Previous e

📌 Director of Marketing Communications (Italia)
🏢 Altro
📍 Italia