Category Specialist – Trade Marketing (Milan) We are now looking for a Category Specialist to join our Trade Marketing team. The incumbent will be responsible for supporting the development of the assigned category by transforming data and insights into concrete commercial recommendations, contributing to the optimization of key growth levers: distribution, assortment, pricing, and promotions.Key Responsibilities
- Insight Generation & Performance Tracking : Build and structure periodic sell‑in and sell‑out analyses by area, channel, and customer;
identify performance drivers and growth opportunities, translating them into actionable recommendations.
- Optimization of Commercial Levers : Monitor the effectiveness of promotional initiatives (baseline vs. incremental, promo pressure, ROI);
analyze execution and shelf quality, contributing to the definition of category guidelines.
- Category Strategy Support : Contribute to the definition of the category vision (assortment, shelf layout, distribution, promotions);
identify gaps and propose corrective actions based on market evidence;




support the launch of new products (distribution plans, channel/customer priorities);
identify opportunities to optimise the existing portfolio (WD, rationalisation, SKU focus).
- Cross‑Functional Collaboration : Work closely with Marketing and Finance to monitor performance and profitability;
collaborate with DemandPlanning to ensure alignment between commercial strategy and forecasting.

What can you expect from us? This is a great opportunity to join a large team in a multicultural and modern environment. We foster innovation and teamwork, and we care for health and sustainability, which is at the centre of our strategy. You will be able to grow and develop your skills and career in a consolidated company in the industry and also enjoy all our benefits.
Qualifications
- Degree in Economics or related fields.
- 1–2 years of experience in Trade Marketing within structured FMCG environment

📌 Category Specialist (Italia)
🏢 The Gb Foods
📍 Italia