The Senior Manager, Media & Connections – Italy and Albania plays a key role in delivering effective, efficient, and insight driven media activation across the full Coca-Cola portfolio in Italy. As part of a Top9 marketing team , this role focuses on localizing and implementing centrally developed media and IMX plans , ensuring that every campaign and investment is tailored to Italian and Albanian consumers, customers, and channel dynamics.

This position requires strong subject matter expertise in media planning & buying, full funnel connections, and performance analytics. The Senior Manager acts as Italy’s media specialist — collaborating closely with brand teams, IMX colleagues, agencies, and the system partners (CCH Italy, CCBS Albania) to maximize the impact of the local resources.
The role combines operational excellence with strategic input, supporting the Media and Connections Director in shaping Italy’s and Albania’s media agenda while leading day-to-day planning, implementation, optimization, and performance tracking.
What You’ll Do For Us
- Media Planning,



Adaptation & Local Execution
- Translate centrally developed connections and IMX plans into market specific media plans that reflect local consumer, shopper, and channel realities.
- Lead detailed media planning across TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media, and Digital Video.
- Adapt media assets, formats, and timing to maximize relevance and effectiveness in the Italian and Albanian market.
- Media Buying Support & Agency Partnership
- Manage day-to-day communication and performance routines with media agencies.
- Review and guide implementational plans, ensuring strong KPIs (CPM, CPT, viewability, reach quality).
- Support negotiations for media placements, ensuring efficient, high value buying.
- Ensure Italy and Albania receive maximum value from agency partnerships, vendor agreements, and platform initiatives.
- CrossFunctional Collaboration
- Partner with:
- Senior Brand

📌 Senior Manager Media and Connections (Italia)
🏢 The Coca-Cola
📍 Italia