The Martech / AI Integration Lead combines strong business understanding with technical and delivery expertise to accelerate the practical adoption of marketing technology and AI within the tribe. This role translates business challenges into concrete martech and AI requirements, shapes high value use cases, and drives execution to help build a more data‐driven, automated and agentic marketing organization. Key Responsibilities Translate business challenges and commercial opportunities into clear martech and AI requirements, roadmaps and delivery priorities Build and deliver business cases for martech and AI initiatives, with a strong focus on impact, scalability and measurable value creation Define, structure and prioritize use cases that improve marketing effectiveness, customer experience, operational efficiency and conversion Drive the implementation and roll‐out of selected use cases across the organization, ensuring adoption and practical business usage Partner closely with Group and relevant expert teams to align on standards, platforms,



governance and the implementation of AI in marketing processes Act as the linking pin between business, data, technology, risk and compliance stakeholders to ensure smooth and effective execution Ensure all martech and AI initiatives are delivered within the bank's risk appetite, data governance standards and regulatory requirements Identify opportunities to automate marketing workflows, improve personalization and strengthen decision making through data and AI Monitor progress, manage dependencies and steer delivery across multiple initiatives, ensuring momentum and timely execution Promote a test and learn mindset and help build the capabilities, ways of working and stakeholder alignment needed for an increasingly agentic marketing department Qualifications and Skills Master's degree, preferably in business, marketing, data, technology or a related field Strong technical and data background, with proven affinity for marketi

📌 Martech / ai integration lead (Italia)
🏢 ING Bank N.V. Milan Branch
📍 Italia