The Product Marketing team works closely with Product, Supply, Sales, and Acquisition. The team is responsible for go‐to‐market strategy and execution across FYUL's product portfolio, including monetisation, AI‐driven features, and merchant growth across acquisition, activation, and retention. Today the function is 10 people across several program areas, each led by a Team Lead, and you would inherit that team.
As Head of Product Marketing, you are the senior leader accountable for FYUL's product marketing strategy and the commercial outcomes of the function. The role is hands‐on at the strategic level: setting direction, working closely with Product and Commercial leaders, and making sure the team's work translates into clear business impact.
You are expected to come in with a clear point of view, build trust quickly with senior stakeholders, and run the function with a high level of independence. You will own the priorities, the team's development, and the way Product Marketing's impact is measured and communicated.
Own the Product Marketing strategy. Define priorities, roadmap,



and success metrics for the function, and connect them to FYUL's business goals (GMV, monetisation, activation, retention, AI adoption).
Act as a strategic peer to Product and Commercial leadership. As the team closest to the market, bring the insight that influences what gets built, helping prioritise the roadmap and commercial bets, and ensure product direction and GTM move as one.
Set clear OKRs, reporting standards, and ways of working. Make the impact of Product Marketing visible and easy to understand at SLT level.
Shape major programs. Lead strategy on the largest cross‐functional initiatives, including monetisation, AI‐driven products, subscription growth, and new market opportunities.
Build merchant and market understanding. Combine quantitative data and qualitative research into clear, useful strategic recommendations.
Identify gaps in product offering, GTM processes, and cross‐f

📌 Head of Product and Content Marketing (Italia)
🏢 Printify
📍 Italia