Key Responsibilities Invii la sua candidatura dopo aver letto i requisiti di competenza e qualifica per questa posizione, riportati di seguito. 1. Online Brand Promotion & Community Operation Take charge of all-round online brand promotion for the Italian market. Manage and maintain official brand websites, social media platforms and online user communities regularly. Create localized brand and product content, conduct daily community operation and user interaction, activate end‐user activity, continuously expand online brand exposure, and establish stable online brand voice across Italy. 2. Offline Brand Activities & Marketing Landing Plan, organize and implement all offline brand and marketing activities nationwide. Including machine delivery ceremonies, sales promotion campaigns cooperating with local sales teams, industry exhibitions and various offline market expansion activities. Support front‐line sales and agent business development through standardized and high‐quality offline brand activities. 3.



Local Brand Image Shaping & Value Communication Focus on localized brand building of SANY in Italy. Output systematic brand dissemination actions, accurately convey SANY's corporate culture, product advantages and brand values to local end users, machine operators and agents. Eliminate local market's insufficient understanding of SANY, build authentic, professional and reliable local brand image, and enhance customer trust and brand stickiness. 4. Brand Material Precipitation & Standardized Operation Responsible for the production, sorting and update of localized Italian marketing and brand materials. Summarize effective brand promotion methods suitable for the local market, form standardized brand operation SOPs, continuously optimise online and offline marketing strategies, and realise sustainable brand growth in the Italian market. 5. Market Insight & Brand Effect Optimization Track local market trends, competitor brand promotion strategies and terminal user fe

📌 Healthcare manager, brand manager (Italia)
🏢 Sany Group
📍 Italia