Experteer Overview As Senior Director, Data you lead the end-to-end strategy for 1st‐party data, data products, and AI-enabled activation across digital channels. You guide senior data leaders and collaborate with Marketing, Technology, Analytics, Legal, and external teams to scale consumer engagement and business impact. You'll drive AI-powered personalization, automation, and advanced measurement to deliver measurable outcomes. This role combines strategic vision with hands‐on leadership to build scalable data capabilities and compliant data practices. Retribuzione / Benefits Define and evolve the data collection, management, and activation strategy across the digital ecosystem in line with marketing and enterprise objectives Provide strategic direction for data products and activation roadmaps, with clear prioritization and cross‐team alignment Lead and develop senior data leaders and teams in data products, CRM, activation, and AI‐enabled marketing Define the vision for AI‐enabled consumer engagement, including personalization, predictive analytics, automation,



and measurement frameworks Oversee scalable data collection frameworks across websites, apps, registrations, surveys, loyalty systems, and other digital touchpoints Guide data enrichment and identity strategies, including prudent use of third‐party data for segmentation and targeting Ensure end-to-end CRM, lifecycle marketing, and ecosystem activation are consistent and high‐performing across journeys Partner with Marketing, Media, Technology, Analytics, and external partners to align data, activation, and roadmaps Promote AI‐enabled, test‐and‐learn ways of working with experimentation and data‐informed decision making Oversee data governance, consent, and privacy in collaboration with Legal, Privacy, and Compliance to ensure GDPR compliance and ethical data use Responsabilità 12+ years in data, digital marketing, or marketing technology roles with senior leadership experience Proven ability to operate at

📌 Senior director, data (Italia)
🏢 Experteer Italy
📍 Italia