Responsibilities
- The Head of Marketing for the EFT & Bakery Business Units is a senior marketing leadership role responsible for driving market-focused, value-based marketing strategies that deliver measurable business impact and support profitable growth. Operating within the PFA Marketing & Internal Communication Division, the role ensures strong alignment with divisional priorities while translating business needs into high-impact, measurable marketing initiatives, with a clear contribution to pipeline development and commercial performance.
- The position combines strategic direction with a hands-on mindset, leading a focused team and working closely with Sales and Product Management to ensure marketing is a key driver of growth.
- Business & Marketing Strategy Define and execute integrated marketing strategies for EFT & Bakery, fully aligned with BU and Division goals.
- Translate market and customer insights into clear value propositions and go-to-market approaches.
- Drive marketing as a key contributor to pipeline development, market penetration, and business growth.




- Market Positioning & Value Communication Strengthen GEA’s positioning as a technology and solution partner in BUs EFT and Bakery.
- Develop consistent, compelling messaging based on customer value and application expertise.
- Ensure alignment of communication across all channels and regions.
- Demand Generation & Campaign Execution Plan and deliver targeted marketing campaigns (e.g., digital, events, product launches, content) to support pipeline and funnel development.
- Optimize channel mix and campaign performance based on measurable KPIs.
- Ensure effective use of budget and resources, with a clear focus on ROI and commercial impact.
- Customer & Market Insight Leverage data, market trends, and customer feedback to guide decision-making.
- Support product positioning and innovation by bringing the voice of the customer into the organization.
- Monitor competitive landscape and identify m

📌 Head of Marketing (Italia)
🏢 Gea Germany
📍 Italia