Experteer Overview As Salewa’s Marketing Director, you drive the global brand vision and growth across consumer touchpoints. You will lead cross-functional teams in brand, product, commercial and community to connect performance, innovation and mountain culture. You’ll shape global campaigns, storytelling, digital ecosystems and athlete partnerships at a brand that blends heritage with modern mountain sport. This is a strategic, impact-driven role with a strong emphasis on global rollout, performance marketing and community leadership.Retribuzione / Benefits
Develop and translate Salewa’s global brand strategy into scalable roadmaps for regions and channels
Lead integrated 360 campaigns across brand, product, retail, e-commerce, social media, PR, events and partnerships
Create go-to-market frameworks for seasonal footwear, apparel and equipment launches
Collaborate with Product and Commercial teams to turn innovations into consumer storytelling and demand
Oversee athlete, creator and community marketing to strengthen credibility in mountaineering and related sports




Lead content and digital ecosystem development across social, editorial, CRM and e-commerce platforms
Define marketing KPIs across awareness, engagement, consideration, conversion and retention
Build and nurture a high-performing, global marketing organization and act as a senior leadership partner to Brand, Product, Sales and DTC
Responsabilità
~5–10+ years in senior marketing or brand leadership (sporting goods, outdoor or culture-driven brands)
~ Proven record of global integrated marketing campaigns across multiple regions and channels
~ Excellent brand-building, storytelling and communication skills
~ Strong commercial sensibility with KPI management and business impact
~ Deep understanding of consumer culture, communities, creators and athlete ecosystems
~ Experience managing cross-functional teams and external agencies
~ Fluent in English; Italian and/or German is a plus
~ Passion for mountains and

📌 Marketing Manager, Sports (Italia)
🏢 Experteer Italy
📍 Italia