Purpose & Overall Relevance for the Organization: Le seguenti informazioni hanno lo scopo di fornire ai potenziali candidati una migliore comprensione dei requisiti per questo ruolo. Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Key Accounts/Sales Team. Develop strong relationships with key/regional/fashion account partners to drive brand KPI's and sales within the individual accounts. Key Responsibilities: Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global campaign strategy and key calendar moments. Ensure the global toolkits delivers against the accounts omni channel marketing requirements. Align with Omni-Channel line manager on the creation of plans for additional country or account specific omni channel marketing needs.
Support in the planning and gaining approval for the creation and execution of initiatives in line with brand guidelines for global and local moments. Support high level execution of the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI's. Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team. Create bespoke moments for relevant partners based on their category and commercial focus. Omni Channel WHS Planning and Delivery With the Sales Manager forecast the budget required, based on the agreed calendar, strategy, and order book. Manage and monitor sell out support budgets and ensure alignment with sales team, finance, and line manager. Ensure on-budget activity and management of all related documents as per internal audit policies. Support in the delivery of space management solutions in WHS are partnered with the best Omni executions. Assist
📌 Specialist Omnichannel WHS KAZ (Italia)
🏢 Adidas
📍 Italia