Job Description: Job Purpose The associate on this position is responsible for development, deployment and coordination of trade marketing activities within the VET channel according to the annual execution plan. As such, the Trade Marketeer is in close contact with the clinics floor and pro‐actively drives business and category growth at our customers in VET. The role will deploy activation & toolkits from the region. Key Responsibilities * Planning, execution and evaluation of trade marketing activities related to the Healthy Pets portfolio in clinics aiming to drive recommendation. o In the lead for getting approval on activations through the S&OP;+ cycle, including ROI calculation and evaluation. o Plans and manages ordering, development and production of communication/promotional materials, based on the key visuals developed by the Regional team. o Provides sales teams with the selling tools to deliver a perfect execution in clinic. o Evaluates clinic materials and continuously drives best‐in‐class,



innovative materials to support the recommendation and conversion of our brand. * Supports the deployment of Sick Pets portfolio activation in clinics. * Coordinates the annual Vet Events Plan for the market, driving the brand/portfolio execution in National Events and being the point of reference for Royal Canin promoted events. Monitors events results according to quantitative and qualitative KPIs. * Owns the VET Merchandising Program execution in the market. * Grants VET premia and materials ordering from suppliers and timely delivery to Sales Reps/customers. * Coordinates the Pet Professional budget monitoring for the market, ensuring proper allocation, forecasting and raising risks/opportunities. * Manages customers commercial communications. * Shares best practice across Cluster. Context & Scope * Owns the development, execution & evaluation of VET B2C/B2B activities on Healthy Pets portfolio, in alignment with the market M&SD; Team. * Supports the Trade Marketi

📌 Trade Mrk VET Specialist Italy (Italia)
🏢 Mars UK
📍 Italia