Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Job Title: Senior Field Marketing Manager, Italy & Middle East
Job Type: Tempo pieno
Location: Milan area, with regular travel in region
Job Overview:
As the Senior Field Marketing Manager for the Benelux & Nordics region at Appian, you
will lead demand generation initiatives across the region. Reporting to the Senior
Director of Regional Marketing, EMEA, your role will focus on driving business growth
through strategic planning, execution, and optimisation of industry-wide and account-
based marketing campaigns.
Your efforts will aim to generate demand, expand market share, and strengthen
engagement within key industries and priority accounts in the region. Design and




execute scalable GTM programs including executive events, regional campaigns, and
support partner-led initiatives, where required tailored to local markets.
You’ll be results driven and will work in close collaboration with the extended Appian
Marketing team, plus other departmental stakeholders to ensure that Marketing efforts
align with overall business objectives. You will oversee regional budget allocation,
investment prioritization, and ROI accountability across field programs.
This role requires a good understanding of the best marketing practices and trends, plus
the ability to be hands-on whenever necessary to get work done.
Key Responsibilities:
● Develop and execute comprehensive demand generation programs tailored to
the key industries and priority accounts within the region, aligned with overall
business objectives and revenue targets.
● Create and implement account specific marke

📌 Senior Field Marketing Manager: Italy (Italia)
🏢 Appian
📍 Italia