Founded in 1946, Fidia is an Italian multinational pharmaceutical company, with R&D;, manufacturing, marketing and sales capabilities, and an extensive product portfolio, mainly based on Hyaluronic Acid, in strategic therapeutic areas such as Joint care, Eye care, Skin care, Specialty care, Health&Wellness; care. Headquartered in Abano Terme (PD), Fidia extends its global reach through local partners and distributors in 120+ countries worldwide, as well as with wholly owned subsidiaries.
Marketing Expert – Joint Care
You'll support the development and execution of marketing strategies for the Joint Care Therapeutic Area, working closely with the Senior Product Manager. You'll play an important role in ensuring brand consistency, effective campaign implementation, and alignment with medical, regulatory, and compliance standards typical of the pharmaceutical industry.
Main responsibilities
Support the Senior Product Manager in planning and executing brand and marketing strategies for the related pharmaceutical products.
Contribute to the development of print and digital promotional materials in compliance with industry regulations.
Support the implementation of multichannel marketing campaigns, including events and digital tools.
Coordinate with external agencies for campaign content and execution.
Collect and analyze market data, sales trends, and competitive intelligence for Italy and select international markets.
Aid in the preparation of forecasts, budget tracking, and performance reports.
Monitor and evaluate the effectiveness of marketing campaigns and support post-campaign analysis.
Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, and Market Access teams to ensure aligned and compliant marketing activities.
Adapt global marketing materials to local market needs and liaise with international stakeholders.
Manage marketing project timelines, organize meetings and congress activities, and ensure timely documentation in line with company proced
📌 Marketing Expert (Italia)
🏢 Altro
📍 Italia