Experteer OverviewIn this regional leadership role, you will shape the Heart Failure marketing strategy for South Europe, driving growth and value for Abbott's HF portfolio across Chronic HF, Acute HF and CardioMEMS. You'll translate strategy into compelling value propositions, pricing and go-to-market plans, while steering NPI activities and cross-functional collaboration with commercial, global and regional teams. You'll monitor market dynamics, enable launches, and foster strong relationships with KOLs and stakeholders to accelerate access and adoption. Retribuzione / BenefitsDefine and execute short-, mid- and long-term HF portfolio marketing strategies aligned with global and EMEA/APAC directionDevelop value propositions, positioning, pricing and go-to-market plans to drive growth and marginsLead regional New Product Introduction (NPI) activities with prioritization and flawless executionEnsure consistent marketing approaches across South Europe while adapting to local dynamicsCollaborate with South HF Regional Director, EMEA/APAC marketing,



and global stakeholdersDrive launch readiness with impactful materials, sales tools and field enablementMonitor market trends, competition and performance to strengthen competitive advantageSupport forecasts, business reviews and planning cycles for the HF portfolioEngage with field organization through joint customer visits and strategic accountsBuild relationships with Key Opinion Leaders, scientific societies and external stakeholdersSupport Health Economics, Reimbursement and Governmental Affairs initiatives to enable accessIdentify cross-divisional synergies within Abbott and pilot relevant initiativesInspire, coach and develop the regional marketing team and model Abbott valuesAct as a role model for ethics, compliance and quality standardsResponsabilitàMedical, scientific or biomedical education5+ years in medical devices with HF, Cardiac Surgery, Perfusion or related clinical/marketing rolesProven success in strateg

📌 Regional Marketing Manager (Italia)
🏢 Experteer Italy
📍 Italia